It’s November. Usually at this time of the year, a lot of businesses have already given up on meeting goals or projections, and those who have hit their numbers are ready to enjoy some well earned “down time”. Not so fast… There are still two full months left – that’s 57 days. Many people think [...]
WelcomeThanks for taking a moment out of your crazy busy life to peruse Live.Laugh.Work - a blog dedicated to the challenges and rewards of being a working mom. I focus on topics related to my work as a brand and marketing consultant and how it all relates to my family and my life. Sometimes it works well and sometimes it's a total train wreck. Welcome aboard and hang on tight! |
Live at Confab2010
Is business slow? Are you struggling with how to attract new clients? Do you want to generate incremental revenue? If you are at Confab2010, or you happen to be in Reno this weekend….stop by and say HI! I’m in Booth #6 and would love to chat with you about how you can build you brand [...]
Tradeshows Will Never Die
The following is an excerpt from 42 Rules of Marketing by Laura Lowell. A lot of marketers think tradeshows are dead. Yet, seventy-two percent of US manufacturers plan to invest in Tradeshows/Events, according to MarketingSherpa’s Business Technology Benchmark Guide 2006.9 Now that almost everything can be done online or virtually, it is easy to assume [...]
A Launch is a Process, Not an Event
The following is an excerpt from the Amazon best seller, 42 Rules of Marketing. One of the biggest challenges for marketers is “the launch.” Whether it is the initial company launch, the launch of a second-generation product, or a launch into a new market segment—the process is similar and the results are equally important. “Launch” [...]
Book Excerpt: Deliver what you promise
The following is an excerpt from 42 Rules of Marketing by Laura Lowell. There is a classic holiday movie that my family watches every year after Thanksgiving dinner—A Christmas Story. Set in the 1940s, the movie is about a young boy, Ralphie, his mother, father and little brother. There are a dozen memorable scenes in [...]
How to Win New Business
It is the million-dollar-question for most entrepreneurs. In order for your business to grow, you need to win new business, while growing your existing business. Study after study have proven that it is much cheaper, and much more profitable, to market to an existing customer. If you already have a relationship with a customer and [...]
Case Study: KidzSack – planning and doing alot!
I first came across Tina’s products while looking for some entertaining and useful stuff for my kids when we travel. I found the KidzSack and have been a fan ever since. What I love about this product, and the company founder Tina Hill, is that these handy kids backsacks are practical, thoughtful and tough. I [...]
Book Excerpt: Plan a little so you can do a lot more
The following is an excerpt from the Amazon bestseller 42 Rules of Marketing by Laura Lowell. After much observation and questioning, I have come to classify marketing people into two groups: Planners and Doers. This may seem a stereotype, and it probably is, but bear with me. Most people I talk to can definitely place [...]
What do you do?
As you may know, I’m a HUGE fan of Seth Godin. The guy’s just plain brilliant, in a practical, no-nonsense, direct and to-the-point kind of way. There are so many things that I’ve learned from Seth over the years, but the one that keeps coming up is the idea of Talking vs. Doing…Thinking vs. Planning. [...]
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